The everyday demonstration
Template: “Show [product] in [setting]. Adult hands demonstrate [actual function] in one clear sequence. Natural daylight, close framing, factual explanation, and a final product shot.” This works best when the function is visually simple.
The lifestyle moment
Template: “Place [product] into [audience’s routine]. Show [context], then [specific product detail]. Use [lighting and mood]. End on the product with [accurate CTA].” Make the context specific without inventing a personal endorsement.
The packaging reveal
Template: “Use the supplied packaging references. Adult hands open [actual packaging] and reveal [actual included item]. Close-up of [detail]. No invented accessories.” Include packaging photos and verify all contents in the result.
The benefit-first ad
Template: “Open with [recognizable problem]. Show [feature] addressing that situation. Keep the product faithful to the photos. Explain [substantiated benefit]. Close with [real offer or CTA].” Avoid exaggerated transformations.
The quiet product showcase
Template: “Place [product] on [surface]. Slow camera movement, close-up of [material or component], then a full product view. Preserve shape and color. No customer testimonial.” This is a useful starting point for a catalog asset.
Plan the length and generation cost
Start with a short product concept and select the model, duration, and resolution in the studio. Script creation and video rendering use credits separately. Use the AI video credit calculator to estimate the total and the number of videos your balance covers. Video duration describes the finished clip; waiting time depends on the model queue.
Show a reusable lunch box in a bright kitchen. Adult hands place a simple meal into its real compartments and close the actual lid. Natural daylight, close framing, one clear sequence. Explain the compartment layout. End on the closed lunch box.
Use this brief ↗Put the guide into practice
Explore the AI Product Video Generator ↗, or choose one of our six AI UGC video brief templates.