1. Pick one problem the product solves
Write the situation in plain language: a crowded desk, a cup that is awkward to carry, or a bag with no place for shoes. Then explain the actual product feature that addresses it. Avoid vague claims such as “life-changing.”
2. Prepare useful reference images
Upload a clear front view and, when useful, another angle that shows the feature. Use photos of the same variant. Cropped packaging, mixed products, or obscured details leave the model guessing.
3. Write a visual brief
Specify a setting, an adult demonstrator or hands-only framing, one simple action, and a tone. For example: “Natural kitchen light. Adult hands organize spice jars. Close-up of the compartments. Conversational product explanation.”
4. Review the generated script
Check the opening, product demonstration, and call to action. Remove claims not in your source information. A generated person must not claim to be a verified customer or describe a purchase that never happened.
5. Generate and inspect the result
Look at the product shape, hands, contact with surfaces, packaging, and speech. Add exact captions in an editor when needed. Check licensing and platform disclosure requirements before publication.
6. Test a specific change
For the next version, change the opening action or benefit order while keeping the product and offer stable. Compare results in your advertising platform rather than assuming AI creative will perform better.
Plan the length and generation cost
Start with a short product concept and select the model, duration, and resolution in the studio. Script creation and video rendering use credits separately. Use the AI video credit calculator to estimate the total and the number of videos your balance covers. Video duration describes the finished clip; waiting time depends on the model queue.
A vertical UGC-style ad for a desk cable organizer. Adult hands clear tangled cables and place them through the organizer. Natural daylight, modest handheld movement, actual product dimensions. Explain the layout. CTA: “Find the right fit for your desk.”
Use this brief ↗Put the guide into practice
Explore the AI UGC Ad Generator ↗, or choose one of our six AI UGC video brief templates.