1. Choose a clean, accurate source image
Use a well-lit JPG, PNG, or WebP with the whole product visible. A simple background makes the outline easier to read. For packaging-heavy items, include a sharp label reference and expect to inspect the lettering later.
2. Define a single scene
Describe where the product belongs: a mug on a desk, a planter on a windowsill, or a bag next to a gym locker. A coherent setting gives the model fewer competing instructions.
3. Keep the motion believable
Try a slow camera push, a modest rotation, or a straightforward hands-on demonstration. Complex hinges, pouring, and interactions can introduce errors; review those actions carefully.
4. Choose the destination format
Use 9:16 for TikTok, Reels, or Shorts concepts. Choose square or landscape for other placements. Exact platform specifications can change, so check them before uploading your final file.
5. Inspect what AI changed
Compare color, dimensions, components, logos, and contact with surfaces to the original. A technically completed generation may still need a different brief or a new render before it is suitable for publication.
Plan the length and generation cost
Start with a short product concept and select the model, duration, and resolution in the studio. Script creation and video rendering use credits separately. Use the AI video credit calculator to estimate the total and the number of videos your balance covers. Video duration describes the finished clip; waiting time depends on the model queue.
Animate this matte black headphone reference in a simple product showcase. Headphones remain on a stable stand, with a slow camera move from the side to the front. Soft studio light. Preserve the earcup shape, finish, and headband.
Use this brief ↗Put the guide into practice
Explore the Product Image to Video AI ↗, or choose one of our six AI UGC video brief templates.